I have challenged the WIN members to work on their defining statements and post their "trials." We are all going to be honest, but gentle with our feedback. It will be fun and very valuable to do this exercise. You are welcome to do the Wow, How, Now trials too. Good luck.

Here is an exciting offer for the members of Women's Business Center WIN Groups who attend my Defining and Branding workshop during their regular meeting: If you are one of the first 20 to sign on to my blog and post your "trial" defining statement, I will give you a copy of Mark LeBlanc's book, Growing Your Business. And you will get my feedback and probably get feedback from other blog readers.

I am presenting to all of the Canisius College Women Business Center's Women In Networking (WIN) Groups this month. The Southtowns Group meets this Wednesday and the two Amherst Groups meet next Wednesday, December 16, at 300 Corporate Parkway, the Am Group at 8:15 am and the lunch group at 11:45 am. You are welcome to come as a guest to any of the meetings. I am doing my Defining and Branding Workshop.

Importance of defining and branding yourself

Whenever we take the time out from our busy schedules to re-define
ourselves, this process gives us an opportunity to take a look at
ourselves and our profession or business in a unique way. By looking
at how we want others to view us, we really take a deep look at who we
are, where we are in our lives and where we want to go. I find this
process to be rich and filled with revelations every time I go through
it. I always end up knowing myself better and I always take away new
clever phrases to use to describe to others what I do.